The One Who Went Too Far Several years ago my wife and I were having a weekday lunch together. It was a period of endless responsibilities in our lives, so weekday lunches for us were rare. On this occasion we made the mistake of taking a table next to a chamber of commerce rep. I’ll … Read moreWhy Wimps Don’t Sell – Part 3 – How Far Is Too Far in Selling?
Gayle is a Realtor in Kalamazoo who has changed the rules of prospecting In 2007 her business was 35% referrals; now her business is practically 100% referrals. She typically closes 50 homes per year, every year, and does it without mass mailing, billboards, ad buys, or any kind of mass marketing. In fact, she has … Read moreForget about prospecting and do this instead