Loving living, marketing, and selling
Marketing is the process of getting people interested in your company’s product or service. This happens through market research, analysis, and understanding your ideal customer’s interests. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising.
To a large extent, marketing is about the relationship a person (prospect/customer) has with the product or service.
It overlaps heavily with advertising and sales and is “present in all stages of the business, beginning to end.”
“Yes is the destination. No is how you get there.” – Andrea Waltz I used to hold an online event we called “Edgy Cold Call Day.” We gathered on a phone bridge at the start of a prospecting day for the launch and then checked in every hour to encourage and challenge each other. The … Read more
Part of the price of watching some of our favorite television programs or events – even on services like Hulu – is that you have to wait through the “limited commercial interruptions ” (“limited” being a purely subjective term in this case). I respond to these commercials the same way I do with broadcast TV: I know EXACTLY … Read more
