If you have noticed my newsletter NOT being in your inbox lately, it’s me, not you. Sometimes life takes some pretty heavy-handed swings at you and you’re just not fast enough to duck. Fortunately, the damage is mostly contained and managed, so we’re back in the game. I have really missed writing this newsletter and … Read more
“We will forget you.” For the most part, your customers won’t tell you out loud, to your face, that they will forget you. They will, though. I’ll tell you why. It’s because the only time they hear from you is during your ‘selling season’, the time when you are delivering your product or service. While … Read more
“We Will Forget You.” That’s what I told a friend in a networking group. He is a CPA and, like most good CPAs, was utterly swamped during the first quarter of the year. As I was then president of the group, he was letting me know that he probably would not be able to make … Read more
Selling with heart is about being a real person. While selling so for going to the bank, you need to start with your heart and never let it become secondary to the deal.