Forget about prospecting and do this instead

A new prospecting formula

Gayle is a Realtor in Kalamazoo who has changed the rules of prospecting In 2007 her business was 35% referrals; now her business is practically 100% referrals. She typically closes 50 homes per year, every year, and does it without mass mailing, billboards, ad buys, or any kind of mass marketing. In fact, she has … Read moreForget about prospecting and do this instead

The path is as important as the destination

“Yes is the destination. No is how you get there.” – Andrea Waltz I used to hold an online event we called “Edgy Cold Call Day.” We gathered on a phone bridge at the start of a prospecting day for the launch and then checked in every hour to encourage and challenge each other. The … Read moreThe path is as important as the destination

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