We will forget you – Newsletter Edition

“We will forget you.” For the most part, your customers won’t tell you out loud, to your face, that they will forget you. They will, though. I’ll tell you why. It’s because the only time they hear from you is during your ‘selling season’, the time when you are delivering your product or service. While … Read more

How to Compete With the Internet

The way marketers are positioning themselves these days, you would think that the time of the face-to-face sale is over. They have lots of evidence for their case. Amazon’s sales in 2018 totaled $141.92 billion after all. The real truth is that projections show e-commerce sales are expected to reach just 12.4 percent of total retail sales … Read more