How to Compete With the Internet

The way marketers are positioning themselves these days, you would think that the time of the face-to-face sale is over. They have lots of evidence for their case. Amazon’s sales in 2018 totaled $141.92 billion after all. The real truth is that projections show e-commerce sales are expected to reach just 12.4 percent of total retail sales … Read moreHow to Compete With the Internet

The path is as important as the destination

“Yes is the destination. No is how you get there.” – Andrea Waltz I used to hold an online event we called “Edgy Cold Call Day.” We gathered on a phone bridge at the start of a prospecting day for the launch and then checked in every hour to encourage and challenge each other. The … Read moreThe path is as important as the destination

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