A talent agency owner sets herself and her clients apart and multiplies business with a simple relationship building strategy.
My open letter to a rep and company whose practices and attitudes are making it hard for customers to do business with them.
The way marketers are positioning themselves these days, you would think that the time of the face-to-face sale is over. They have lots of evidence for their case. Amazon’s sales in 2018 totaled $141.92 billion after all. The real truth is that projections show e-commerce sales are expected to reach just 12.4 percent of total retail sales … Read moreHow to Compete With the Internet
“Yes is the destination. No is how you get there.” – Andrea Waltz I used to hold an online event we called “Edgy Cold Call Day.” We gathered on a phone bridge at the start of a prospecting day for the launch and then checked in every hour to encourage and challenge each other. The … Read moreThe path is as important as the destination
Part of the price of watching some of our favorite television programs or events – even on services like Hulu – is that you have to wait through the “limited commercial interruptions ” (“limited” being a purely subjective term in this case). I respond to these commercials the same way I do with broadcast TV: I know EXACTLY … Read moreI love those guys!