“We will forget you.”
For the most part, your customers won’t tell you out loud, to your face, that they will forget you.
They will, though.
I’ll tell you why. It’s because the only time they hear from you is during your ‘selling season’, the time when you are delivering your product or service. While you’re busy doing a fabulous job of solving their current problem, there is something that you are overlooking: once you have fixed that problem, THEY STOP THINKING ABOUT YOU!
I’ve commented before on the importance – and shortcomings – of the maxim that “people do business with people they know, like, and trust.” What happens, however, if they aren’t thinking about you at the critical moment?
How do you get their wonderful referrals if you aren’t on their mind? What happens when your biggest competitor makes them an offer that is really hard to resist? What happens when the Uber or AirBnB of your industry comes to town and turns everything on its head?
This always has been an issue. Over the past 15 years, though, it’s become a huge consideration because of the amping-up of everyday uncertainty.
If you want to be the one who comes out on top and thrives in uncertainty, then start by putting an ‘out of season’ strategy into play so that the warm fuzzies of wonderful service are fresh in your customer’s memory when you cannot be there.
How to start?
Here are two steps to take:
- Learn more by listening to our interview with Meridith Powell. Here’s a partial list of her credentials:• Author of 6 books (including Winning in the Trust and Value Economy and Own It)• A finalist in USA Best Book Awards• Top 15 Business Experts to Watch• Top 40 Motivational Speakers• Master Certified Business Strategist• Executive Coach• Keynote Speaker
- Give me a call and let me show you a simple system that will be your ‘out of season’ ambassador and will keep the love affair going with your customers.
Want more on this subject?
Read the longer post here.
Michael Stammer is a Sales | Life | Performance coach available for individual and group coaching and speaking to organizations. For more visit www.coachmichael.com