Forget about prospecting and do this instead

A new prospecting formula

Gayle is a Realtor in Kalamazoo who has changed the rules of prospecting In 2007 her business was 35% referrals; now her business is practically 100% referrals. She typically closes 50 homes per year, every year, and does it without mass mailing, billboards, ad buys, or any kind of mass marketing. In fact, she has … Read moreForget about prospecting and do this instead

How to Compete With the Internet

The way marketers are positioning themselves these days, you would think that the time of the face-to-face sale is over. They have lots of evidence for their case. Amazon’s sales in 2018 totaled $141.92 billion after all. The real truth is that projections show e-commerce sales are expected to reach just 12.4 percent of total retail sales … Read moreHow to Compete With the Internet

The path is as important as the destination

“Yes is the destination. No is how you get there.” – Andrea Waltz I used to hold an online event we called “Edgy Cold Call Day.” We gathered on a phone bridge at the start of a prospecting day for the launch and then checked in every hour to encourage and challenge each other. The … Read moreThe path is as important as the destination

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