Loving living, marketing, and selling
This week’s interview is with my very good friend Dave Smith, AKA SuperDaveSmith. Dave and I have had some really deep conversations about leadership, blogging, direct sales, life…you name it. He is head of a division of SendOutCards that is adding the tangible, heartfelt touch to the CRM’s that can too easily cause default to … Read more
Back in the day before sales automation, we built relationships using index cards, pens, and the telephone. We would send letters, notes, and sales material. Other than walking in the door, that pretty much was our tool kit. We made it work well because it was what we had. And WE worked IT. Then ‘sales … Read more
I’ve decided to go to short form with my weekly Relationship Marketing Newsletter. While I love to write, let’s be clear: emails are not literature. If you want my long form stuff I’ll keep it here on the blog. (I strongly recommend it. It’s JUICY!!) Right now, here are 5 bullet points for your edification from … Read more
Old habits are hard to break. This is about how I was forced to change from a cold call prospector to an attraction based marketer.
The One Who Went Too Far Several years ago my wife and I were having a weekday lunch together. It was a period of endless responsibilities in our lives, so weekday lunches for us were rare. On this occasion we made the mistake of taking a table next to a chamber of commerce rep. I’ll … Read more
