Loving living, marketing, and selling
Marketing is the process of getting people interested in your company’s product or service. This happens through market research, analysis, and understanding your ideal customer’s interests. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising.
To a large extent, marketing is about the relationship a person (prospect/customer) has with the product or service.
It overlaps heavily with advertising and sales and is “present in all stages of the business, beginning to end.”
“We will forget you.” For the most part, your customers won’t tell you out loud, to your face, that they will forget you. They will, though. I’ll tell you why. It’s because the only time they hear from you is during your ‘selling season’, the time when you are delivering your product or service. While … Read more
“We Will Forget You.” That’s what I told a friend in a networking group. He is a CPA and, like most good CPAs, was utterly swamped during the first quarter of the year. As I was then president of the group, he was letting me know that he probably would not be able to make … Read more
A talent agency owner sets herself and her clients apart and multiplies business with a simple relationship building strategy.
My open letter to a rep and company whose practices and attitudes are making it hard for customers to do business with them.
The way marketers are positioning themselves these days, you would think that the time of the face-to-face sale is over. They have lots of evidence for their case. Amazon’s sales in 2018 totaled $141.92 billion after all. The real truth is that projections show e-commerce sales are expected to reach just 12.4 percent of total retail sales … Read more
