Cold Call Cowboy
Old habits are hard to break. This is about how I was forced to change from a cold call prospector to an attraction based marketer.
Newsletters
These are archives of Relationship Marketing Weekly Newsletters and other newsletters that I have emailed to a specific list of subscribers. You will frequently find that there are short bullet-like lists and abstracts of longer posts that you will find in one of the other categories.
Each newsletter that is posted here will have a link to subscribe to the appropriate list if you want to receive them in your email inbox. (This is distinct from the Blog Updates list which is solely for getting updates to this blog.
Success Rubrics – Why They Matter
Do we really need to listen to the success rubrics? 6 examples of why we do. I have spent a lot of time reading and listening to “gurus” and such, and it often seems like a lot of same old same old. Same old stories. Same old rubrics of success. You know why that is? … Read more
Waldo the Wingman
Do you remember the last time it happened to you? You had your eye on the ball, you knew exactly what your Main Thing was, and you knew what you needed to do to make it happen. You were in your groove. Things were actually going pretty darned well. Then it happened. Something distracted you. … Read more
Why Wimps Don’t Sell – Part 2
I was miserable. Totally. Completely. Miserable. All my life, I had wanted just to do my art, to help a few people along the way, and to have some fun. What I was doing now felt like mud-wresting with a hippo. In the winter. “Salesman” was way down on the list of life paths I … Read more
Forget about prospecting and do this instead
Gayle is a Realtor in Kalamazoo who has changed the rules of prospecting In 2007 her business was 35% referrals; now her business is practically 100% referrals. She typically closes 50 homes per year, every year, and does it without mass mailing, billboards, ad buys, or any kind of mass marketing. In fact, she has … Read more
