Selling with heart is about being a real person. While selling so for going to the bank, you need to start with your heart and never let it become secondary to the deal.
Two very unique and amazing song stylists take the same sheet music and turn out very different performances. You need to learn how to do the same thing when learning to sell. Learn how the fundamentals work – and I mean really learn them – then play it with your special style. That is how greatness happens.