Loving living, marketing, and selling
Selling is first and foremost a transaction between the seller and the prospective buyer or buyers (the target market) where money (or something considered to have monetary value) is exchanged for goods or services.
I love fiction – good fiction. Stuff like Lord of the Rings (although Tolkien himself described it as a history). I read the entire trilogy one summer in high school. I didn’t really get at the time that the greatest hero in the story is the lowly gardener, Samwise Gamgee. The character we see in … Read more
It may be a bad week or a bad day or a bad month. That is the worst time to quit. Never quit on a bad day.
“We will forget you.” For the most part, your customers won’t tell you out loud, to your face, that they will forget you. They will, though. I’ll tell you why. It’s because the only time they hear from you is during your ‘selling season’, the time when you are delivering your product or service. While … Read more
“We Will Forget You.” That’s what I told a friend in a networking group. He is a CPA and, like most good CPAs, was utterly swamped during the first quarter of the year. As I was then president of the group, he was letting me know that he probably would not be able to make … Read more
Here’s a simple success formula: I + G + A = S It starts with Intention – this is what’s in your head when you wake up in the morning. Add Goals and Action, and the result is Achievement (Success). In selling, this is what the formula would look like: Get up in the morning … Read more
